Board Positions

Role and Responsibility of Chapter President

  • Act as liaison with the Headquarters of the Society, the board of directors and the officers of the Society.

  • Preside at meetings of the Chapter and of the board, the number and type of which are detailed in the Chapter’s policy and guidelines.

  • Appoint all committees with the approval of the board, and shall be an ex-officio member of all committees unless otherwise provided by the board.

  • Call at least one Chapter Board meeting in the second half of the year to elect new officers and to conduct the district’s business.

  • Perform such other duties as may be assigned from time to time by the Board of Directors of the Society or suggested by the Chapter/District Council.

  • Participate in District calls.

  • Oversee the performance of the Chapter per the adopted policies and guidelines.

  • Attend PRSA Leadership Assembly (expenses are covered per chapter policy and guidelines).

  • Serve a one-year term then transition to immediate past president.

 

Role and Responsibility of President-Elect

The president-elect of the Chapter shall, in the absence of the president, preside at meetings of the Chapter board of directors and shall perform such other duties as may be assigned by the president or the Chapter board of directors. The president-elect shall automatically become president whenever the presidency becomes vacant for any reason. The president-elect shall attend the PRSA Leadership Rally (expenses are covered per chapter policy and guidelines). The president-elect serves a one-year term before becoming chapter president.

Role and Responsibility of Secretary

The secretary shall act as secretary of all meetings of the Chapter board of directors and shall keep minutes of all such meetings. In the absence of both the president and president-elect, the secretary shall perform the duties of president, and the secretary shall succeed to the office if the offices of president and president-elect both become vacant. The secretary shall keep a permanent file of the minutes of every meeting and ensure copies are available to PRSA National, their District and a Chapter successor within 10 business days of the meeting. The secretary serves a one-year term.


Role and Responsibility of Treasurer

The treasurer shall perform all duties incident to the office of treasurer, subject to the control of the Chapter board of directors, and shall perform such other duties as may be assigned by the Chapter board or president.

  • Draft an annual budget to be approved by the Chapter board at the first meeting of the year.

  • Receive and deposit all Chapter funds in the name of the Chapter in a bank or trust company approved by the Chapter board.

  • Issue receipts and make authorized disbursements by check in accordance with board policy.

  • File taxes with the IRS and submit a copy to PRSA National.

  • Make regular financial reports to the board.

  • Create a set of internal controls such as requiring more than one signature on checks.

  • Present independent audit or financial review to the full board.

  • Serve a one-year term.


At-Large Regional Director Position Roles and Responsibilities 

Southern Counties/Brevard/Hendersonville 

  • 1 year term  

  • Voting member of Board 

  • Participate in Chapter activities and play an active role in carrying out the business and decision-making tasks of the Board

  • May be asked to accept special assignments as deemed necessary by the Chapter president 

  • Participation in Board meetings is required as defined in Chapter By-Laws 

Eastern Counties/Greater Boone area

  • 1 year term  

  • Voting member of Board 

  • Participate in Chapter activities and play an active role in carrying out the business and decision-making tasks of the Board

  • May be asked to accept special assignments as deemed necessary by the Chapter president 

  • Participation in Board meetings is required as defined in Chapter By-Laws 

Greater Asheville area

  • 1 year term  

  • Voting member of Board 

  • Participate in Chapter activities and play an active role in carrying out the business and decision-making tasks of the Board

  • May be asked to accept special assignments as deemed necessary by the Chapter president 

  • Participation in Board meetings is required as defined in Chapter By-Laws 

Southern Counties/Hendersonville/Brevard

  • 1 year term  

  • Voting member of Board 

  • Participate in Chapter activities and play an active role in carrying out the business and decision-making tasks of the Board 

  • May be asked to accept special assignments as deemed necessary by the Chapter president 

  • Participation in Board meetings is required as defined in Chapter By-Laws 

PRSSA ex-officio Role and Responsibilities

One PRSSA member shall serve ex-officio on the board of directors for a period of one year in line with the Chapter’s election cycle. The PRSSA member that serves as ex-officio shall have all the rights and obligations of the board and/or committee that they serve on. This includes the right to discuss, debate, make decisions, and vote


Current Board

  • Dr. Scott Eldridge- President

    Dr. Scott A. Eldredge is an Associate Professor and Department Head of the Communication Department at Western Carolina University. Prior to moving to Western North Carolina, Dr. Eldredge spent 20 years working for some of the world’s largest advertising and communication agencies including J. Walter Thompson and Lowe Campbell-Ewald. His background includes experience working for a diverse list of clients including General Motors, Ford Motor Company, OnStar, Novartis, and M&M/Mars. Dr. Eldredge teaches public relations courses including Introduction to Public Relations, Public Relations Case Studies, and Public Relations Campaigns, as well as topic classes in Health Communication, Conflict Resolution, and Social Media Management. He also serves as the faculty adviser for the WCU chapter of the Public Relations Student Society of America, and for Catamount Communications, WCU’s student-run Public Relations firm. Dr. Eldredge conducts research in the areas of patient-provider interaction and health communication within the context of family relationships. His research agenda is built around issues involving intimacy, uncertainty, trust, and relational development and maintenance. His recent book chapter, “Intimacy uncertainty in a post-AIDS culture: HIV and the role it plays as an uninvited third party in serodiscordant relationships” appears in Post-AIDS Discourse in Health Communication: Sociocultural Interpretations (A. Basu, P. J. Dillon, & A. R. Spieldenner (Eds.). Dr. Eldredge holds a Ph.D. in Communication and Information from the University of Tennessee, a Master of Arts in Advertising from Michigan State University, and a Bachelor of Science in Telecommunication (News & Public Affairs) from the University of Florida.

    As the faculty advisor for the WCU Chapter of PRSSA, Dr. Eldredge is most excited to connect public relations and communication students with working communication professionals. Dr. Eldredge often tells his students that the best thing about a career in communication is that every organization out there needs effective communication and opportunity is everywhere. The bad thing about a career in communication is that all this opportunity can be overwhelming for a student trying to figure out how to launch a career. By working with PRSA, Dr. Eldredge can help teach students the art of networking setting them on the path for an exciting and rewarding career.

  • Tanner Headshot

    Tanner Pickett, MPA, APR- President- Elect

    Originally from Camden, AR, Tanner Pickett holds a Bachelor’s degree in Psychology from Lyon College and a Master’s in Public Administration from Arkansas State University. After spending ten years in healthcare management and marketing, he joined the Montreat Conference Center in 2013 as the Vice President of Communications. Tanner now resides in Black Mountain, NC, with his wife and daughter. He has served on the boards of several para-church organizations and is currently a member of the Board of Trustees for Louisville Presbyterian Theological Seminary. In addition, he acts as secretary for the WNC Chapter of the Public Relations Society of America (PRSA). A graduate of the Living School for Action and Contemplation, Tanner seeks to integrate his professional, community, and contemplative pursuits into a meaningful and purpose-driven life. In his spare time, he enjoys outdoor adventures such as hiking, camping, fly fishing, and whitewater kayaking.

  • Tara Giltner- Secretary

    Tara Giltner has somehow, in the blink of an eye, built a 15-year career focused on strategic communications, marketing, and community engagement. Over those years, her choice-ofindustry has evolved from real estate to economic development, and ultimately landed on healthcare, because she truly believes that supporting patient journeys and outcomes is where she belongs. In addition to her professional work, Tara served as the Communications Chair for PRSA Western North Carolina in 2024 - leading the chapter's communications initiatives and writing emails such as these. She is also the Communications Chair for Moms Demand Action - Hendersonville, amplifying efforts to promote safer communities and responsible action.

  • Amy Holcombe

    Amy Holcombe is a writer and communicator with a passion for storytelling and building strong relationships. With frontline experience in both internal and external communications, Amy excels at crafting compelling narratives that connect with audiences. Her journey from newsroom producer to public relations specialist has given her a unique perspective on media relations, storytelling, and brand strategy. As a PR Associate with Formation PR + Brand, she helps clients share their brand stories, manage media relations, and develop impactful PR strategies. Previously, she worked at Vidant Health, where she earned a Wallie Award and was published in Revue Magazine. At UNC Health Pardee, she launched the organization’s first e-newsletter, redesigned the intranet, and updated the crisis communication policy

  • Jacob Puckett- Director-at-Large – Eastern Counties/Boone Region

    Jacob Puckett is the Digital Communications Manager at Blue Ridge Energy, an electric cooperative based in northwest North Carolina. With extensive experience in public relations, he leads the development and execution of social media strategies, SEO, corporate digital communication strategy, and content creation for publications and advertising. As the host and producer of the Unplugged podcast, Jacob explores the latest trends and challenges in the energy industry, offering insights and stories from one of America’s leading electric cooperatives. He also contributes to media relations, corporate marketing, and serves as the primary videographer, graphic designer, and photographer at Blue Ridge Energy. Jacob holds a Bachelor's degree in Communication, Public Relations from Appalachian State University and a Master's degree in Organizational Communication from Ohio University

  • Carrie Strehlau- Director-at-Large – Greater Asheville Region

    Carrie Strehlau is an accomplished communications professional with more than 26 years of experience, including 13 years in social media. With a passion for creating authentic, persuasive, and cohesive content, she helps organizations craft compelling narratives across multiple platforms. Carrie’s expertise includes social media creation and management, media relations, crisis communications, public relations, digital marketing, writing and editing, stakeholder relations, and public speaking. Her background spans a wide range of sectors, including research/science, biomedical sciences, hospital systems, pediatrics, nonprofit advocacy, and government relations. She has worked with institutions such as St. Jude Children’s Research Hospital, where she founded and developed the institution's social media program. Using storytelling through photos, videos, infographics, and live streams, Carrie connected audiences with the hospital's lifesaving work and innovations. Carrie has also collaborated with nonprofit organizations like the National Bleeding Disorders Foundation, Hands of Mothers, and Ochsner Health, as well as companies like Social Cascade, where she continued to advance communications strategies. As a passionate mentor and speaker, Carrie has presented at conferences organized by the Public Relations Society of America, PR News, Ragan Communications, and other communication forums