Join AIGA Asheville & PRSA of WNC for an inside look at the transformation of both the legendary Tourists baseball brand and HomeTrust Park with Team President Brian DeWine.

Explore how the Asheville Tourists turned a $40 million ballpark renovation into a cohesive brand experience. This session touches on the club's 2011 rebrand, its fan-favorite identities — Beer City and the Snot Otters — and how design now connects everything from historic preservation and public art to wayfinding and the fan journey.

After a brief presentation and Q&A in the brand-new Tourists Home Clubhouse, attendees will get an exclusive tour of the renovated ballpark, seeing firsthand how branding and storytelling shape one of Asheville's most recognizable, family-friendly attractions.

• September 28

• 6-8 pm

• HomeTrust Park

• $10 for PRSA and AIGA Members; $20 for non-members

• Ticketing Link: https://www.zeffy.com/en-US/ticketing/branding-for-baseball-with-the-asheville-tourists